"Your presentation was professional and very informative. Your thorough understanding of your subject and our industry, and your effective communication with the audience provided an invaluable contribution to our program." — Willard Dickerson, Director of Education, American Booksellers Association
One of the most common mistakes people make is to confuse a true crisis with a looming deadline. This confusion ads a layer of high emotion and franticness to stressful situations that is unnecessary. It is a continual source of amazement that the annual budget process throws so many organizations into months of frenzy. Budget cycles are routine, expected, and predictable. Typically there is a long lead time, yet many respond as though it is a brand new, completely unexpected event. Deadlines are a regular part of business and should be planned for. Not only is the due date known in advance, some influence over the deadline is often possible.
A crisis, on the other hand, is an unexpected occurrence of significant impact that deviates from the normal course of events and requires an immediate response. Crises are new or unique, and the onset is sudden. What makes them so disruptive is the lack of warning combined with the need for immediate response. The ultimate test for whether an activity is really crisis potential is whether it will have serious consequences if not handled. This is very different. The consequences of missing a deadline may or may not be severe, depending on the specific circumstance.
Many factors influence the number and frequency of crises; on a macro level economic indicators, business trends, and company mergers. On a micro level personal style, whether you are a skilled planner and emotional equilibrium all have an impact. Management by crisis is distracting, time consuming and costly. Reducing the number of these instances will help you and your organization become more effective. Think back to the last crisis you experienced:
Was the crisis new to you or to your department?
Have you ever experienced this or a similar crisis before? Was there anything predictable about this crisis?
Is there anything you can do to prevent a similar crisis from occurring in the future? These questions will get you thinking about proactive ways to respond.
Odette Pollar is a nationally known speaker, author, and consultant. President of the management consulting firm, Smart Ways to Work based in Oakland, CA, her most recent book is Surviving Information Overload. Email to share your comments, questions and suggestions: odette@SmartWaysToWork.com. Visit us at: www.smartwaystowork.com call: 1-800-599-8463.
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